Intesa Sanpaolo porta la moda in filiale con Next Trend

giovedì, luglio 05, 2018

Intesa San Paolo porta la moda in filiale con Next Trend




Domenica scorsa ho avuto il piacere di prendere parte ad uno degli appuntamenti più attesi di AltaRoma. All'interno della manifestazione di moda più importante della Capitale, il 1 luglio Intesa Sanpaolo ha portato le creazioni di dieci giovani stilisti italiani a sfilare nella storica filiale di Via del Corso a Roma.
Appena arrivata mi sono resa conto di come la sede Intesa Sanpaolo si discosti dalla classica definizione di banca e sia stata ridisegnata ed allestita per accogliere, per creare un contatto, per coinvolgere con eventi legati all’arte, alla musica e allo spettacolo.
Il cuore dell'edificio, in cui di solito sono collocati dei tavoli e delle poltrone proprio per ricreare un ambiente di meeting e incontro, ha ospitato per l'occasione una passerella in tutta regola.
Dopo aver ammirato l'allestimento, ho avuto l'occasione di vivere (e farvi vivere, attraverso le stories con l'hashtag #sharingfuture), insieme alla dolcissima Claudia, tutti i preparativi e soprattutto l'adrenalina che si vive nel backstage, curiosando in anteprima tra i capi scelti per sfilare, guardando le modelle provare per lo show mentre venivano truccate ed acconciate da mani esperte. Alle 19 abbiamo preso posto in sala, le luci si sono abbassate e con il sottofondo musicale giusto per ogni collezione, i capi hanno iniziato a sfilare in passerella creando una vera e propria magia. Aroma30, Caterina Moro, ES'Givien, Gilberto Calzolari, JMonteiro, Kissa, La Farfalla Beachweare, Laura Strambi, Viola Ambree, Yezael: sono i nomi dei dieci stilisti selezionati con cura, i cui 10 outfit hanno calcato il palco di questa location unica.
Giunta alla sua seconda edizione, Next Trend è stata un vero successo: una sfilata di moda dedicata a dieci giovani promesse del nostro Paese, un’iniziativa in linea con i principi di condivisione e coinvolgimento promossi da Intesa Sanpaolo, secondo cui l'innovazione della banca passa anche attraverso la condivisione delle emozioni e della creatività.
Una sfilata emozionante che prende vita in una location inconsueta per raccontare l'impegno della banca verso un settore fondamentale in Italia: la moda. A fare gli onori di casa il Cav. Mario Boselli, presidente onorario della Camera Nazionale della Moda Italiana.
Next Trend è volta a riconoscere e sottolineare il talento emergente italiano quale elemento chiave per il rilancio del Paese. E come contribuire al suo sviluppo se non dando spazio a dei giovani talenti? Le filiali di Intesa Sanpaolo vogliono essere parte attiva nella crescita di opportunità, nonché dell'economia reale.

Intesa San Paolo porta la moda in filiale con Next Trend
Intesa San Paolo porta la moda in filiale con Next Trend
Intesa San Paolo porta la moda in filiale con Next Trend
Intesa San Paolo porta la moda in filiale con Next Trend
Intesa San Paolo porta la moda in filiale con Next Trend
Intesa San Paolo porta la moda in filiale con Next Trend
Intesa San Paolo porta la moda in filiale con Next Trend
Intesa San Paolo porta la moda in filiale con Next Trend
Intesa San Paolo porta la moda in filiale con Next Trend
Intesa San Paolo porta la moda in filiale con Next Trend

I was wearing:
Maisoon Viola Ambree dress and shorts
Steve Madden shoes

25 commenti

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