Instagram: cambiamenti nella gestione dei contenuti sponsorizzati
Come vi sarete sicuramente accorti, Instagram sta implementando il suo programma ufficiale sui contenuti sponsorizzati.
Instagram: cambiamenti nella gestione dei contenuti sponsorizzati
Instagram introduce il tag "Sponsorizzato da"
Lo scorso giugno Instagram ha introdotto uno strumento che qualifica i contenuti sponsorizzati come tali. La nuova funzione consente ad alcuni utenti di pubblicare contenuti che si identificano in modo trasparente come annunci grazie al tag "Sponsorizzato da"
Il tag "Pubblicizzato da" è disponibile sui tradizionali post di Instagram, ed anche nelle storie.
Questo nuovo strumento è stato esteto ad alcuni utenti ad agosto, e adesso Instagram lo ha reso disponibile agli utenti con un alto livello di coinvolgimento-
Instagram: cambiamenti nella gestione dei contenuti sponsorizzati
"Sponsorizzato da": chi sarà in grado di utilizzare la nuova funzione
"Sponsorizzato da": chi sarà in grado di utilizzare la nuova funzione
Adesso, dopo i primi test effettuati nei mesi estivi, si allargherà ulteriormente il numero di utenti che sperimenterà il tag "Pubblicizzato da". La app di proprietà di facebook non ha condiviso il numero totale di utenti interessati, ma ha fatto sapere che è lo stesso gruppo che ha accesso alle analytics.
Da questo momento in poi, chi sarà in grado di utilizzare il nuovo tag "Pubblicizzato da" riceverà una notifica nella app quando Instagram riterrà che stia violando la politica dei contenuti sponsorizzati. Il contenuto sarà contrassegnato come sponsorizzato, ma non sarà divulgato, e Instagram ti ricorderà di utilizzare lo strumento ufficiale per taggare l'azienda.
Instagram: cambiamenti nella gestione dei contenuti sponsorizzati
Cambiamenti di Instagram: ecco gli obiettivi
Cambiamenti di Instagram: ecco gli obiettivi
L'obiettivo di questi cambiamenti è quello di rendere semplice per ogni utente della piattaforma social più utilizzata del momento di identificare i contenuti sponsorizzati. Poter distinguere la pubblicità dagli altri post di Instagram è positivo per i consumatori, e queste innovazioni di Instagram sono un passo nella giusta direzione.
Questo nuovo sistema è utile anche per le aziende, che adesso possono chiedere ai propri partner di utilizzare lo strumento "Pubblicizzato da" e in quest modo potranno accedere agli analytics dei contenuti.
Instagram: cambiamenti nella gestione dei contenuti sponsorizzati
Instagram: cambiamenti nella gestione dei contenuti sponsorizzati
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28 commenti
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