A inizio mese insieme al team di The Fashion Mob ho esplorato la 25° edizione di Artissima, la Fiera d'Arte Internazionale che si è svolta a Torino, dove le più importanti gallerie di tutto il mondo espongono le loro più belle opere. Noi le abbiamo scoperte attraverso lo St'Art Tour di Lancia, sponsor di Artissima per il quarto anno consecutivo.
La Fashion City Car Ypsilon ci ha accompagnate in un viaggio esclusivo all'interno della fiera, attraverso alcuni percorsi con tematiche ben precise, tra cui ovviamente quello del mondo femminile, grande protagonista di questa edizione. La bravissima guida del tour Lancia ha fatto davvero la differenza nella mia esperienza ad Artissima, permettendomi di capire ogni opera a 360°, cogliendone ogni sfumatura e dettaglio.
Ad Artissima la Ypsilon esposta su un set dinamico e artistico che ricordava quello fotografico, ha coinvolto il pubblico in una divertente "scoperta del messaggio": scattando una foto all'auto, il flash rivelava dei messaggi nascosti che svelavano la personalità decisa e l'attenzione ai dettagli della vettura.
Come un'opera d'arte su quattro ruote Lancia Ypsilon ha catturato l'attenzione di un pubblico sofisticato e attento ai cambiamenti.
Sempre alla ricerca del particolare, mai banale, la Fashion City Car è amata dalle donne che desiderano essere sopra le righe e ci ha completamente conquistate: così ci siamo ripromesse di provarla su strada.
La settimana scorsa abbiamo avuto l'occasione di effettuare un test drive e guidare una Ypsilon Platinum. Dalle finiture della carrozzerie, all'eleganza accogliente degli interni in Alcantara: l'allestimento Platinum si contraddistingue per una ricercatezza capace di esprimersi in ogni particolare.
Dedicata a chi vuole dare un taglio alle convenzioni, e affermare la propria personalità e unicità, Ypsilon Platinum è perfetta per chi vuole dare un taglio alle convenzioni e affermare la propria personalità e unicità: insomma, lo stesso spirito che anima l'arte contemporanea.
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