Instagram Stories Highlights: come funzionano e come usareli al meglio

venerdì, marzo 02, 2018




Instagram è nato per esprimere te stesso e da adesso le Stories lo permettono in maniera ancora più completa e accattivante! Con oltre 300 milioni di utenti giornalieri, Instagram Stories è una piattaforma su cui devi assolutamente essere attivo. Instagram ha recentemente presentato due nuove funzionalità: Stories Highlights and Stories Archives. Entrambi consentono maggiore flessibilità e creatività nell'incorporare le storie nel tuo profilo.

Di seguito voglio spiegarti come utilizzare e integrare la più interessante delle due nuove funzioni, Stories Highlights.

Cos'è Stories Highlights?
Questa nuova funzione si trova sul tuo profilo e ti consente di evidenziare storie specifiche che hai già condiviso. Da adesso hai la possibilità di esprimere la tua personalità o di raccontare una storia visiva per un brand, raggruppando le storie precedentemente condivise negli Highlights e mettendole in evidenza sul tuo profilo. Questa funzione è utile anche per rendere visibili determinate storie per più di 24 ore! Le Highlight Stories verranno visualizzate subito sotto la biografia, in una posizione che salta subito all'occhio.

Come creare degli Stories Highlights?
Puoi creare un Highlights in tre modi: all'interno delle tue Stories, nella sezione Archivio, o toccando il cerchio "Nuovo" a sinistra sotto la tua bio.

1) Guardando le tue Stories, troverai nella parte inferiore dello schermo un'icona con un cuoricino cerchiato e la dicitura "metti in evidenza". Selezionandolo potrai aggiungere la storia ad un'Highligts tramite il tasto +, 

2) Partendo dall'Archivio nel tuo profilo (orologio con una freccia indietro che si trova in alto a destra dello schermo) dovrai toccare l'icona Altro (i tre puntini che si trovano in alto a destra sullo schermo), selezionare una storia dall'elenco e poi toccare l'icona "metti in evidenza".

3) Se invece vorrai crearla a partire dal cerchio "Novità" a sinistra sotto la tua bio, ti basterà scegliere le storie che desideri condividere dal tuo archivio, scegliere un'immagine di copertina e nominala.

Dopo aver creato un Highlights, esso verrà visualizzato permanentemente sotto il tuo profilo e i tuoi follower potranno guardarlo come una storia indipendente. Gli Stories Highlights rimarranno sul tuo profilo fino a quando non deciderai di eliminarli e non c'è limite al numero di storie da mettere in evidenza.
Puoi creare un Highlights da qualsiasi cosa tu abbia creato in precedenza nelle tue storie: usa questa funzione per condividere i tuoi momenti preferiti, evidenziare il lancio di un nuovo prodotto, mostrare un omaggio e molto altro!

Highlights, è uno strumento potente che gli influencer e le aziende dovrebbero integrare nella propria content strategy. Molti influencer ancora non sono sicuri su come integrare al meglio Highlights nella loro strategia su Instagram, ma se usato correttamente questo strumento può essere estremamente vantaggioso!  Ecco come utilizzare questa preziosa nuova funzionalità.

Organizzare i tuoi Stories Highlights
Puoi creare degli Stories Highlights organizzati in diverse categorie per consentire a tutti i tuoi lettori di visualizzare e navigare facilmente senza dover vedere tutte le tue storie salvate. Ci sono molti modi per farlo ed è bello essere il più creativo possibile nell'organizzare i tuoi highlights. Suddividili per categoria e sii creativo: look, beauty, fitness, cucina, eventi, Q&A.

Punta sui contenuti evergreen
Un ottimo modo per utilizzare gli Highlights è quello di mettere in evidenza i contenuti evergreen. Ciò consente ai tuoi follower di recuperare storie che altrimenti avrebbero potuto perdere. A differenza di Instagram Stories, gli Highlights non scadono dopo 24 ore, quindi puoi tenerli in evidenza per tutto il tempo che desideri!
Se hai un profilo business e la possibilità di aggiungere un link di collegamento alle tue storie, sei in super vantaggio! I tuoi link possono vivere oltre le 24 ore, quindi aumentare il traffico verso quei link per tutto il tempo che vuoi!

Stories Highlights: qualche consiglio
Una volta che hai deciso gli argomenti dei tuoi Highlights, potrai creare una grafica carina o immagini da utilizzare come "copertina" per le varie categorie. Durante la progettazione o la scelta di un'immagine per ogni copertina di Highlights, assicurati che sia in linea con il tuo tema Instagram o l'estetica del blog.

Gli Highlights di Instagram sono un ottimo modo per rendere i tuoi contenuti ancora più dinamici e coinvolgenti per i tuoi follower. Se non sei sicuro di quali categorie mettere in evidenza, esamina le gli analytics per vedere quale tipo di contenuto ottiene maggior coinvolgimento.
Come sempre, con ogni nuova funzionalità di Instagram, è tutto basato su tentativi ed errori! Prova, impara e adattati mentre vai avanti e scopri cosa funziona per te e per il tuo pubblico.


I was wearing:
H&M turtleneck shirt
Na-KD sweater (use the code FABRIZIA20 to get a 20% off)
Bershka pants
Ottaviani necklace

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