Diventare Fashion Blogger - I momenti migliori per postare su Instagram
Nel 2016 Instagram ha eliminato il suo feed cronologico e lo ha sostituito con un algoritmo che classifica i post in base al coinvolgimento. La buona notizia è che in questo modo le immagini in cima al feed sono le più interessati. Le cattive notizie invece sono che i tuoi post potrebbero essere facilmente seppelliti se non ispirano i tuoi lettori. Non importa quanto il contenuto sia buono, non andrà molto lontano se lo pubblichi al momento sbagliato.
Diventare Fashion Blogger - I momenti migliori per postare su Instagra
Quando postare su Instagram?
Qual è quindi il momento giusto per pubblicare i propri contenuti su Instagram? Non sei la prima persona a farsi questa domanda, e non sarai sicuramente l'ultima. Sono stati condotti diversi studi in proposito e la piattaforma di marketing di Instagram e la società di marketing Hubspot, hanno presentato alcuni suggerimenti utili per gli utenti che vogliono ottenere un maggiore coinvolgimento dei propri followers, che ti riporto di seguito.
Diventare Fashion Blogger - I momenti migliori per postare su Instagra
I momenti migliori e peggiori per postare su Instagram
I momenti tipicamente liberi sono migliori delle ore lavorative.
I giorni feriali sono migliori del week end.
I giorni migliori sono lunedì, mercoledì e giovedì.
La fascia temporale migliore è la sera tra le 19 e le 21.
Il momento peggiore è nel primo pomeriggio, tra le 15 e le 16.
Il giorno peggiore della settimana è la domenica.
Diventare Fashion Blogger - I momenti migliori per postare su Instagra
Considera il target della tua audience
I risultati menzionati sopra naturalmente si riferiscono a delle ricerche su una vasta gamma di post su Instgram. Per uno sguardo più preciso ed esaustivo del momento migliore per pubblicare un post su Instagram, dovrai considerare attentamente il tuo pubblico e quando potrebbe dare un'occhiata alla piattaforma. Il tuo pubblico potrebbe essere più o meno attivo al mattino o nei fine settimana. Fatti delle domande sul target del tuo pubblico in modo da poter perfezionare il momento ideale per pubblicare: lavorano? se si, presumibilmente con che orario? quando è probabile che abbian del tempo libero? come è più plausibile che accedano a Instagram, dal telefonino o dal cellulare? In quale fuso orario sono?
Diventare Fashion Blogger - I momenti migliori per postare su Instagra
L'importanza della ricerca personale
Il metodo più affidabile per determinare il momento migliore per postare è la semplice osservazione. Monitora le tue metriche su Instagram e fai degli esperimenti con i contenuti. In quali giorni della settimana vedi maggiore interazione? In quali orari? Purtroppo Instagram non ci fornisce statistiche al riguardo, ma prestando un pò di attenzione extra ai tuoi contenuti e ai loro risultati, otterrai informazioni che ti faranno raggiungere cifre più alte nei prossimi post.
Diventare Fashion Blogger - I momenti migliori per postare su Instagra
I was wearing:
Ki6? Who are you? cardigan and shorts
H&MxBalmain bangle
Moschino clutch
Zendiaz rings
Amiclubwear heels
Location: Casina Valadier
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