L'acqua è un bene prezioso che va rispettato: questo è lo slogan su cui Ferrarelle fonda la sua campagna in tributo all'acqua per la Giornata mondiale dell'Unesco. Il noto brand dà un nuovo tangibile segno dell’impegno per il rispetto e la tutela del suo patrimonio naturale, e della centralità che la sostenibilità riveste tra i valori d’impresa e di marca.
Ecco il video ufficiale lanciato da Ferrarelle per il #FerrarelleWaterDay: è importante capire e trasmettere quanto l'acqua sia un bene essenziale e prezioso, ed insegnarlo sin da quando si è piccoli.
Ferrarelle si avvale di moltissimi metodi ecologici nell'imbottigliamento dell'acqua e in tutti i suoi processi cerca di sfruttare al massimo energie alternativa, sistemi di riutilizzo dell'energia impegnata nei processi di imbottigliamento, riciclo del 90% dei materiali di scarto e così via.
Così nasce un progetto indirizzato ai protagonisti del futuro di domani, i bambini, destinatari di un libro per i più piccoli illustrato da Emiliano Ponzi per spiegare l'importanza dell'acqua e il fatto che sia una fonte e un bene prezioso che non è illimatato. Le illustrazioni non sono colorate ma il libro è dotato di un pennarello azzurro per poter dare all'acqua il suo colore, però l'inchiostro non è sufficiente per ricoprire tutta la superficie dell'acqua presente nei disegni: la lezione importante da insegnare e comunicare ai bambini tramite questo libro che sarà distribuito nelle scuole è che l'acqua è un bene prezioso che va rispettato.
In onore della giornata mondiale dell'acqua la Ferrarelle ha creato anche una versione Mini della sua acqua dedicata proprio ai bambini: la nuova Ferrarelle Mini da 25 cl, la più piccola della gamma pensata per chi ha sete di diventare grande.
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Infatti l'acqua è un bene che va rispettato, ma molti la sprecano purtroppo!
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