SWISS: The Art of Attentiveness

giovedì, dicembre 10, 2015






Con un occhio di riguardo da sempre all'attenzione tra le persone, la compagnia aerea Swiss ha ideato un grande progetto proprio dedicato a questo tema, consistente in una serie di istallazioni luminose davvero suggestive sui monumenti delle principali città d'Europa.
Swiss  (Swiss Internationa Arilines) è la compagnia aerea di bandiera della Svizzera, che rappresenta nel mondo i valori tradizionali del Paese.
Il progetto è partito un anno fa da Londra, passando poi per Amburgo, Parigi, Vienna, Barcellona e Milano; l'installazione conclusiva è stata installata in Svizzera, sullo sfondo del Diavolezza, vicino St.Moritz e come protagonista aveva i selfie di sguardi di persone di tutt'Europa raccolti tramite il sito dell'iniziativa.
La Swiss ha molto a cuore l'attenzione nei rapporti con gli altri, e per sensibilizzare le persone su questo tema davvero importante, Swiss ha realizzato questo  progetto insieme a Gerry Hofstetter, l'artista della luce.
Alla conclusione del progetto, all'inizio di Novembre, ad accompagnare la grande installazione finale, sono stati liberati in volo dei grandi palloni bianchi che hanno reso l'atmosfera magica già di per se delle Alpi, ancora più suggestiva.
Per Swiss il valore dell'attenzione e del rispetto reciproco è fondamentale, ed è per questo che l'azienda ha voluto lanciare The Art of Attentiveness di cui potrete vedere video qui.

Buzzoole

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